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Glow Up for Less: 7 Beauty Must-Haves Under $20

By McKenna Ruzga
April 25, 2025
The best beauty buys are the ones that make your skin glow, your eyes pop and your wallet happy. We found seven game-changing products under $20 that punch way above their price tag. Even better? Every single one of these earns you Fetch Points when you shop through Fetch Shop. Think of it as your glam routine, but make it rewarding.
NYX Butter Melt Highlighter from Ulta
This cream-to-powder highlighter glides on like literal butter. NYX Butter Melt Highlighter gives you a subtle, buildable glow that melts right into your skin. Pop it on your cheekbones, brow bone and Cupid’s bow—basically anywhere light naturally hits. It’s $12 and yep, you’ll earn points just for shining.
r.e.m. beauty Starlet Liquid Eyeshadow from Ulta
Looking for pigment that packs a punch? r.e.m. beauty Starlet Liquid Eyeshadow is a one-swipe wonder that delivers metallic magic in a tube. The applicator gives you control whether you’re going full-glam or just a touch of shimmer. It dries fast, doesn’t crease and turns heads. Thank you, Ari. Thank you, Fetch Points.
Tower 28 ShineOn Lip Jelly Gloss from Sephora
The gloss that started a TikTok frenzy—and for good reason. Tower 28 ShineOn Lip Jelly Gloss is non-sticky, juicy and gives your lips that fresh “just had an iced matcha” kind of shine. Bonus: it’s vegan and made for sensitive skin. Under $16 and ultra-fetchable from Sephora.
The Ordinary Multi-Peptide Lash and Brow Serum from Sephora
You don’t need to spend $80 to get serious lash and brow growth. The Ordinary Multi-Peptide Lash and Brow Serum is just $15, packed with peptides and gets visible results without irritation. Brows feel fuller, lashes look longer and your Fetch Points balance gets a little longer too.
Glamnetic Press-On Nails from Glamnetic
Mani in five minutes, no mess, no UV light. Glamnetic Press-On Nails come in modern shapes and designs that look pro (and fool your friends). They’re reusable, come with everything you need and start at $14. Ditch the salon—your next nail set lives in Fetch Shop.
e.l.f. Power Grip Primer from Ulta
Makeup melters, meet your match. e.l.f. Power Grip Primer has a tacky texture that grips foundation and keeps your face in place all day. No sliding, no fading, just pure staying power. At $10, it’s a no-brainer. Apply, earn, slay.
Bubble Slam Dunk Hydrating Moisturizer from Sephora
Hydrating without being heavy, Bubble Slam Dunk Hydrating Moisturizer is a dream for dry or combo skin. It has aloe, avocado and a satisfyingly whipped texture. Bubble’s packaging is cute enough for your shelfie—and your $17 purchase earns you more Fetch Points than you’d expect from a moisturizer.
Turn your glow into gift cards with Fetch
All of these beauty picks are available through Fetch Shop, meaning you’ll rack up Fetch Points on every dollar. So go ahead—refresh your routine, try that viral product and get rewarded just for shopping smart. Want even more budget-friendly beauty with perks? Head to Fetch and browse the full lineup. Your glam bag (and points stash) will thank you.
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McKenna is a copywriter at Fetch. Before joining the team, she crafted content for food and wellness brands. When she’s not writing, you can probably find her teaching yoga, reading a cookbook like it’s a novel, or trying to befriend a stranger's dog.