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2023 Trending Baby Products: What to Get a New Mother

By David

August 15, 2023

You’ve done it. You are the queen of baby shower gift ideas and know exactly what to get a new mother: whatever she’s asked for on her registry. Now that you’ve crossed that off the list (and snapped your receipt), you’re all set for the shower, right? The mom-to-be is bound to be happy with your baby shower gift, but there’s one more thing you can do if you want to be her hero: make a small gift basket of essential baby products. 

Mom and baby are going to love the monitor, mobile or crib you’ve wrapped up for the shower, but they’ll love you when they remember you stocked them up on some of these trending baby products.

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Top Diapers

Top Diapers For New Parents

When you’re not sure what to get a new mother, you can’t go wrong with diapers. Any mom will be grateful to have one more pack of diapers than they thought they did. If there’s a preferred brand on her registry, get her what she knows she needs, otherwise we suggest choosing diapers from these top trending baby products:

  • Huggies Little Movers Diapers
  • Parent’s Choice Baby Diapers
  • Pampers Swaddlers Diapers

Top Baby Shampoo

Top Baby Shampoo

It’s best to use baby shampoos that are designed to keep those tiny toes and fingers squeaky clean. Shampoos like these are top trending baby products because they’re designed with little ones’ needs in mind, like tear-free ingredients.

  • Johnson’s Baby Shampoo
  • Johnson’s Calming Shampoo
  • Baby Dove Curl Nourishment Textured Hair Care Hydrating Shampoo

Top Baby Lotions

Top Baby Lotions

It’s no wonder that nourishing baby lotions like these are among trending baby products and baby shower gift ideas. It’s important for you to keep your skin hydrated and healthy, and it’s even more important for the new baby. The mom-to-be will be happy to see one of these baby lotions with her other shower gifts:

  • CeraVe Baby Moisturizing Lotion
  • Johnson’s Baby Lotion
  • Aveeno Calming Comfort Lotion Lavender and Vanilla Scented

Top Baby Wipes

Top Baby Wipes

If you’ve picked out a pack of diapers, you shouldn’t forget the baby wipes; they’re a diapering essential. Huggies wipes in particular are popular for parents for their affordability, effectiveness, and variety. So it’s no wonder these three are regularly among trending baby products:

  • Huggies Natural Care Wipes Fragrance Free
  • Huggies Simply Clean Wipes Fragrance Free
  • Huggies Natural Care Sensitive Wipes Fragrance Free

Top Toddler Food and Snacks

Top Toddler Food and Snacks

Whether you’re getting mom ready for baby’s upgrade to solid foods or you’re helping with another young mouth to feed in their house, it’s hard to go wrong with top trending baby products like these toddler foods:

  • Gerber Mashed Potatoes and Gravy
  • Gerber Yellow Rice and Chicken
  • Gerber Banana Flavored Puffs

Top Baby Accessories

Top Baby Accessories

Moms and babies need quite a bit for day-to-day life, and it doesn’t all fall under diapers and wipes or shampoos and lotions or food and snacks. When you don’t know what to get a new mother and you know they have all the above essentials covered, try one of these:

  • Toddleroo North States Supergate Explorer
  • Vicks Thermometer
  • Fridababy Accu-Dose Medicine Dispenser Pacifier

Save on the Best Baby Shower Gift Ideas with Fetch

The best part about adding a little something extra to your baby shower gift idea? You can pick up that extra pacifier or pack of diapers by trading your Fetch points in for gift cards first. Buying online? Snap that eReceipt and keep racking those points up!

Trending baby products in 2023

Topics: Shopping



David Fairbanks is a writer, science educator and Chicagoan fueled by coffee. He's written about everything from Ferraris to handcrafted pet urns to Superman, and he genuinely loves loyalty/rewards programs.

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