Why Picking the Fastest Checkout Line Feels Impossible

Ever groaned while watching other lines move faster at the store? That frustration isn’t just a coincidence. A mix of psychology and simple math are at play:

• We’re wired to notice setbacks. Psychologically, we’re more likely to focus on moments that stall us than those that go smoothly, making it feel like the line we’re in always moves slowest.
• The paradox of choice. With multiple lines to choose from, the freedom to decide can actually make us more anxious, and watching other lanes move faster only adds to the doubt.
• Murphy’s Law at work. Checkout lines naturally move in waves, and small delays (price checks, card issues) can cause big slowdowns. Murphy’s Law says this happens just when we’re in a hurry!

Tips for picking the fastest checkout line

Try these tricks to improve your chances of a speedy checkout next time:

1. Pick lanes with single shoppers. Larger family groups may slow things down. Solo shoppers or couples are typically faster.
2. Scope the cashier’s speed. Some cashiers are just quicker! Look for a cashier with a steady, efficient rhythm. We love a little small talk, but a quiet cashier moves with speed.
3. Avoid overflowing carts. Short lines are tempting, but check cart sizes. A line with fewer people but fuller carts may be slower than one with lighter loads.

Skip the line with Fetch Shop

Better yet, you can skip the line altogether! Use Fetch Shop to earn points at all your favorite online stores—right in the app. With every online order, you’re earning points without waiting. Order from Target, Walmart and Uber Eats and dozens more of your favorite retailers. Boost your points balance and save some time with Fetch Shop. 

May we recommend playing a few point-earning games with all that extra time?

Get rewarded for your patience with Fetch

Whether you’ve lucked out with a fast line or find yourself waiting, Fetch has you covered. Snap a picture of your receipt to instantly earn points on every purchase. Shop an offer or two and earn thousands of points in a snap! 

Bonus Tip: While you’re waiting, open the Fetch app to check for point-earning offers on candy, snacks or drinks right at the checkout line—those last-minute grabs can add up!