Simple food with heart. Our little whole grain oat O’s are bursting with positive energy, fueling people to do good. Spreading heart-healthy cheer since 1941. A General Mills brand.

Whether you’re whipping up a batch of Chex Party Mix for the holidays or packing school lunches, our simple little squares offer a world of possibility. It’s a cereal. It’s a snack. It’s a pantry staple. No artificial flavors. No high fructose corn syrup. No kidding. A General Mills brand.

Excludes oatmeal.

The most epic cereal in the universe. Cinnadust, Cinnacrunch and Cinnamilk. This simple combination of delicious flavors and textures makes Cinnamon Toast Crunch the perfect snack or cereal for kids, teens, adults and any other lifeform. A General Mills brand.

Excludes oatmeal.

Always organic. Never ordinary. Delicious, uncomplicated food comes from what Mother Nature has already perfected: wholesome, organic ingredients. A General Mills brand.

Excludes frozen products.

Starting your day at the end of the rainbow. Serve up the magically delicious lucky stuff: hearts, stars and horseshoes, clovers and blue moons, unicorns, rainbows and tasty red balloons — plus crunchy, gluten-free oats. Cereal this delicious must be magic. A General Mills brand.

Excludes oatmeal.

Autumn's Gold Grain-Free Granola is made with real, simple ingredients to give you the made-at-home granola crunch you love—without the grain. A General Mills brand.

It’s chocolate. It’s peanut butter. It’s hard to put down. Bite into real Reese’s peanut butter and Hershey’s cocoa for an unbelievably yummy bowl of sweet, crunchy corn puffs that the whole family will love. A General Mills brand.

A brighter way to start the day. Since the first batch was made in 1937, Kix cereal has been dedicated to providing a daily source of great-tasting nutrition and creativity for kids everywhere. A General Mills brand.

The cereal for kids, adults and tricky rabbits. Start the day with fun and with the fruity flavors of Trix. Six flavors of crispy puffs — raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple, and watermelon — are fortified with 12 vitamins and minerals, and 28 grams of whole grain per serving. A General Mills brand.

Excludes oatmeal and popcorn.

Double the fun with sweet puffs that make your milk into a chocolate delight. Kickstart your day with the ultimate crunchy, munchy chocolatey experience in every spoonful. Go cuckoo for cocoa puffs and bring back the spirit of Sonny, the Cuckoo bird. A General Mills brand.

Excludes oatmeal.

Happiness in every bite. Share the thrill of classic cereal faves with kids today. Revisit the magic of Cookie Crisp that made Saturday morning cartoons worth it. A General Mills brand.

Excludes oatmeal.

One box. So many nutrients. Pour goodness by the bowlful with the wholesome deliciousness of whole grain wheat flakes — serving 100 percent of the Daily Value of at least 11 vitamins and minerals. A General Mills brand.

Helping people perform like champions since 1921. As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, we've become an icon of sporting, thanks to our 100% whole grain flakes and B vitamins. A General Mills brand.

Excludes protein bars.

Kickstart your day with a yummy blend of crispy, crunchy, chewy goodness. Enjoy wheat and bran flakes blended with chewy covered raisins and hearty almonds for a combo that’ll keep you going all day long. Each serving contains 28 grams of whole grain to help you stay full longer. A General Mills brand.

The only cereal that packs subtly sweet, honey graham flavor in between crunchy ridges. In a chaotic world, the classic simple things, like the toasted subtly sweet squares of Golden Grahams cereal, can make the whole family happy. A General Mills brand.

A delicious blend of sweet and tangy fruits, crunchy almonds and a wholesome variety of grains. A General Mills brand.

Monster Mash is BACK... and this time, it's the remix! Pick up a box of new Monster Mash Remix featuring the newest monster in the crew, Carmella Creeper! A General Mills brand.

A complex blend of crispy flakes with whole grain oats, crunchy almonds, and delicious oat clusters. It’s a combination that is simply irresistible. A General Mills brand.

It’s the well-curated selection of high-quality, wholesome ingredients that makes Wilde Terra a breakfast to savor. A General Mills brand.

Your favorites, snackified. A classic cereal brand now in the form of a snack for a tasty, crunchy, delightful experience you're sure to love. A General Mills brand.

Putting childlike wonder back into breakfast, we're the makers of keto* friendly cereal that puts satisfaction first. *Always consult your physician before starting an eating plan that involves regular consumption of high fat foods. A General Mills brand.

Have a deliciously chocolatey cereal break with General Mills KIT KAT Cereal. The KIT KAT brand we all know and love has been reimagined into this tasty breakfast cereal, with the perfect balance of delicious milk chocolate and wafer taste in every crunch.

We know making daily food choices can be a tricky equation – that’s why we’ve done the math for you, so you can spend less time reading labels and more time living. With a focus on carefully selected ingredients, :ratio strikes a unique combination of protein, net carbs, and sugar to keep you going. A General Mills brand.

Plentifull cereal combines nut butter coated flakes with nut & seed clusters for a hearty start to your morning. A General Mills brand.

Better Taste. Better Nutrition Better Eggs. At Eggland’s Best, our committment is to deliver a nutritionally superior egg that has the best quality.

Get up to some good with Quaker. From Old Fashioned to Instant and from classic Maple Brown Sugar to bold Blueberry BlackBerry, we have a bowl for every kind of morning.

At Kodiak we make delicious, real breakfast and snacks crafted with 100% whole grains and a whole lotta protein to fuel people for epic days and wilder lives through the real, good for you stuff.